Post by account_disabled on Dec 3, 2023 3:17:57 GMT -3
to Rendez-vous Marketing, the podcast whose mission is to help you develop your online customer acquisition.I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies that they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and much more. Also listen to the episode on Apple Podcasts // Spotify // Google PodcastsToday, I have the pleasure of welcoming Sébastien Tortu, the founder of the Boost .
.Conversion collective, an agency speciali Europe Cell Phone Number List zing in optimizing the conversion rate of e-retailers.Their real difference compared to other agencies of the same type is that they don't just do technical CRO. Boost Conversion is above all a group of experts in brand strategy, copywriting, UX, AB testing and development.Because according to Sébastien, converting a site is not just about moving a few buttons on the site or adding a few more pictograms to describe your products.This was the whole theme of the discussion I had with Sébastien for more than
an hour and a half.We saw together, through practical cases, that the conversion of an e-commerce site is optimal when you have a strong brand and a site optimized for conversion.In other words, if you have a super beautiful site, but a lousy brand, your conversion rates will be disappointing.If you have a great brand, but a poorly designed site, it's the same thing. Your conversion rates will be lower than they should be.So, I focused my discussion with Sébastien so that we could address these 2 aspects of converting an e-commerce site.
BrandingOptimize an e-commerce site (CRO)In the first part of the episode, we will focus on branding. I asked Sébastien to explain to us:Why is he convinced that branding and conversion are intimately linked?What is his definition of a brand and what are the elements that constitute it? A question I often asked my guestsSébastien tends to differentiate between brand and brand strategy. So we delved a little deeper into this subject.How to define a brand strategy?How can you gain perspective on your brand when you're in it all the time?In the 2nd part of this episode which will be released next week, you will attend a real masterclass since we reviewed with Sébastien all the basics of CRO:
.Conversion collective, an agency speciali Europe Cell Phone Number List zing in optimizing the conversion rate of e-retailers.Their real difference compared to other agencies of the same type is that they don't just do technical CRO. Boost Conversion is above all a group of experts in brand strategy, copywriting, UX, AB testing and development.Because according to Sébastien, converting a site is not just about moving a few buttons on the site or adding a few more pictograms to describe your products.This was the whole theme of the discussion I had with Sébastien for more than
an hour and a half.We saw together, through practical cases, that the conversion of an e-commerce site is optimal when you have a strong brand and a site optimized for conversion.In other words, if you have a super beautiful site, but a lousy brand, your conversion rates will be disappointing.If you have a great brand, but a poorly designed site, it's the same thing. Your conversion rates will be lower than they should be.So, I focused my discussion with Sébastien so that we could address these 2 aspects of converting an e-commerce site.
BrandingOptimize an e-commerce site (CRO)In the first part of the episode, we will focus on branding. I asked Sébastien to explain to us:Why is he convinced that branding and conversion are intimately linked?What is his definition of a brand and what are the elements that constitute it? A question I often asked my guestsSébastien tends to differentiate between brand and brand strategy. So we delved a little deeper into this subject.How to define a brand strategy?How can you gain perspective on your brand when you're in it all the time?In the 2nd part of this episode which will be released next week, you will attend a real masterclass since we reviewed with Sébastien all the basics of CRO: