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winnerroam Terms and Conditions - Privacy Policy AT&T’s Yellowpages.com Has Sold 20K Video Ads in ’08 AT&T’s Yellowpages.com Has Sold 20K Video Ads in ’08 September 15, 2008by Andrew ShotlandBIA/Kelsey , Local Video , Small Business Video , Yellow Pages , Yellowpages.com3 Comments According to Frank Jules of AT&T at the Kelsey Conference. Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive. There’s nothing here that has a wow factor and they are doing Asia Mobile Number List
everything you would expect them to do (e.g. call tracking, TV on demand YP, ad supported 411, mobile, etc.), but the fact that they are doing all of it is wow factor enough. “Search, Discover, Transact” is their manta and they are making a big play for a social experience targeting “echo boomers”. This is where I think they are going to face their biggest challenge. Ever
ything else I believe they can pull off no problem – it’s just technology. But I wonder how many people will find themselves drawn in by a YellowPages.com-branded social experience? Should be interesting to find out. Discuss on Twitter View Discussion 3 Response Comments Rick Stevens September 22, 2008 at 9:53 pm I’m actually excited about online social networks and the marketing power they bring to products both online and offline. While I think the traditional Yellow Pages is a dying industry, online yellowpages is gaining more traction especially since it tends to be more cost-effective when you consider how much it costs to place a half-page ad on a physical phone directory and factor in the declining number of people who actually use it. Akiko.T January 21, 2009 at 5:01 pm Would you have detail information for AT&T’s Yellowpages.com’s sales for Video Ads in ‘08. Does 20K mean numbers to a
dd videos ? Raj Kumar January 31, 2010 at 1:07 pm Does anyone know of the company doing the video for AT&T? I was told it was a company in Voxsi or similar. Can anyone give me the contact information for them? AT&T is very secret about this. We do wholesale SEO and would like to contact them to do video for us. PREVIOUS State of the Yellow Pages: Kelsey DMS ’08 NEXT Merchant Circle Offers Free Video With Spotzer Subscribe To The LSG Blog! No SPAM. Ever. Email Address * * required Check Out Our New Free Tool! Local Pack-O-Meter Logo Popular Posts Local SEO Ranking Factors.
everything you would expect them to do (e.g. call tracking, TV on demand YP, ad supported 411, mobile, etc.), but the fact that they are doing all of it is wow factor enough. “Search, Discover, Transact” is their manta and they are making a big play for a social experience targeting “echo boomers”. This is where I think they are going to face their biggest challenge. Ever
ything else I believe they can pull off no problem – it’s just technology. But I wonder how many people will find themselves drawn in by a YellowPages.com-branded social experience? Should be interesting to find out. Discuss on Twitter View Discussion 3 Response Comments Rick Stevens September 22, 2008 at 9:53 pm I’m actually excited about online social networks and the marketing power they bring to products both online and offline. While I think the traditional Yellow Pages is a dying industry, online yellowpages is gaining more traction especially since it tends to be more cost-effective when you consider how much it costs to place a half-page ad on a physical phone directory and factor in the declining number of people who actually use it. Akiko.T January 21, 2009 at 5:01 pm Would you have detail information for AT&T’s Yellowpages.com’s sales for Video Ads in ‘08. Does 20K mean numbers to a
dd videos ? Raj Kumar January 31, 2010 at 1:07 pm Does anyone know of the company doing the video for AT&T? I was told it was a company in Voxsi or similar. Can anyone give me the contact information for them? AT&T is very secret about this. We do wholesale SEO and would like to contact them to do video for us. PREVIOUS State of the Yellow Pages: Kelsey DMS ’08 NEXT Merchant Circle Offers Free Video With Spotzer Subscribe To The LSG Blog! No SPAM. Ever. Email Address * * required Check Out Our New Free Tool! Local Pack-O-Meter Logo Popular Posts Local SEO Ranking Factors.